Approach
A method shaped by ten years inside UK tech.
Three phases. Four principles. Zero theatre. Here's how we work with the founders we partner with.
Diagnose
Two-week deep dive into product, market, metrics and team. We end with a written investment-readiness scorecard and the three things that matter most.
Design
We co-author the narrative, the model and the plan. Every artifact is built to survive the questions a real investor will ask in week three of diligence.
Deliver
We sit on your side of the table through investor meetings, term-sheet negotiations and the first 12 months of execution after the round closes.
Principles
The non-negotiables.
Operators, not slide-deck consultants
Every advisor on the team has built or scaled a UK tech company. We've been on your side of the table.
Sustainable beats spectacular
We optimise for the second round, not just the first. Capital efficiency is a competitive moat in this market.
Honest in the room
If the story isn't ready, we'll tell you before an investor does. Candour is the most expensive thing you can buy.
Aligned incentives
Fixed scopes and milestone-based fees. We don't win unless you do, and our pricing reflects that.